Why Postnatal Support Is the Missing Link in Maternal Health Care?

When most people think of maternity care, they imagine prenatal visits, ultrasounds, and the birth itself. But what about after the baby arrives? The postpartum period — often called the “fourth trimester” — is one of the most physically and emotionally demanding times in a mother’s life. Yet, in Canada, structured postnatal care is still rare and often overlooked.

The Current Gap

• Prenatal care: Regular visits, tests, and monitoring.

• Birth: Medical teams ensure safe delivery.

• Postnatal: One 6-week check-up… and then mothers are expected to cope on their own.

The Consequences

• High rates of postpartum depression and anxiety

• Physical issues left untreated (pelvic floor, pain, fatigue)

• Strain on family relationships

• Mothers feeling isolated and undervalued

What True Maternal Health Care Should Include

• Ongoing emotional and mental health support

• Physical recovery programs (massage, therapy, rest)

• Practical household assistance

• Education and skills for newborn care

• Community and peer connection

What Is Professional Postnatal Care?

Professional postnatal care goes beyond medical check-ups. It is a holistic approach that supports mothers and families during the weeks and months after birth. It can include:

• Physical recovery support (massage, pelvic floor therapy, pain management)

• Emotional and mental health support

• Breastfeeding and newborn care guidance

• Household and practical help (nutrition, light cleaning, sibling care)

• Sleep coaching and night nanny services

Why Is It Rare in Canada?

• Medical focus on birth, not recovery: Most healthcare stops after the 6-week postpartum check-up.

• Cultural expectation of independence: Families are often expected to “manage on their own.”

• Limited insurance coverage: Few postnatal support services are reimbursed.

• Lack of awareness: Many mothers don’t even know professional support exists.

How Maison Maman Fills the Gap

Maison Maman integrates care into the weeks and months after birth. By focusing on recovery, emotional wellbeing, and family support, we close the loop in maternal health care and ensure mothers don’t just survive postpartum — they thrive.

At Maison Maman, we believe no mother should feel alone. We offer:

• In-home visits to provide practical help and companionship

• Emotional support tailored to each mother’s journey

• Workshops that connect moms with other new families

• Specialized services like massage and lactation support